Choose Your Audit.

R.I.P. INVESTMENT

Same philosophy. Same discipline. Three levels of access.

One Standard. Every Audit.

Complete Message Audit

Website + Preneed Message Audit

INVESTMENT

INVESTMENT

INVESTMENT

$5,875 USD

$3,425 USD

$1,475 USD

Website Message Audit

— Audit of homepage and four key decision-making pages.
— First-impression message assessment.
— Review of wording, page structure, images, and CTAs.
— Prioritized findings identifying where the message loses clarity and why it matters.
— Completed Website Message Audit Report.
— 30-minute Zoom Audit Report Review.

Expose the inconsistencies, disconnects, and complexity that make your funeral home harder tounderstand — and easier to compare.

Expose where your preneed message creates hesitation, weakens response, and costs you leads and appointments.

Expose what your website communicates, identify the disconnects, and uncover what they're costing your business.

— Everything included in the Website + Preneed Message Audit and:
— Price-shopper message assessment.
— Primary advertising, brochures, and printed marketing collateral.
— Community education, seminar, and presentation messaging.
— Staff and family conversation messaging across your funeral home.
— Assessment of your market position and what sets you apart.
— Prioritized findings identifying where communication loses clarity and why it matters.
— Completed Full Message Audit Report.
— 90-minute Zoom Audit Report Review.

— Everything included in the Website Message Audit and:
— Primary preneed website content and CTAs.
— Primary preneed marketing collateral and consumer information.
— Seminar and education session advertising and promotional messaging.
— Bridge CTA Asset and campaign- triggered messages.
— Follow-up and appointment setting messages.
— Prioritized findings identifying where the preneed message loses clarity and why it matters.
— Completed Website + Preneed Message Audit Report.
— 60-minute Zoom Audit Report Review.

TM

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